This campaign was named 'DEWmocracy,' tying the words Dew and Democracy together as the campaign centered around the idea of Dew drinkers designing the next permanent flavor on the line. In November 2007, PepsiCo launched a new Mountain Dew marketing campaign. Its tagline was ' DEW with a Blast of Strawberry Melon Flavor and Ginseng.' History (2008) DEWmocracy I Main article: DEWmocracy I Supernova was a Strawberry-Melon flavor of Mountain Dew with added ginseng and was bright magenta in color. 2.2 (2011) Back by Popular DEWmand Limited-Time release.